Why Barcelona have change kit for upcoming El Classico

Barcelona will be changing their kit once again for their upcoming clash with rivals Real Madrid. It has become a Barca tradition ahead of El Clasico in recent years to feature artists on their kits. Due to their massive sponsorship deal with Spotify, Barca have featured the biggest sporting acts logos when they face their biggest rivals in La Liga . It’s a trend they have started since 2022, with the first 2026 edition being revealed to feature rapper Tyler, The Creator. The multi-Grammy-winning star becomes the ninth musical act to have their logo worn by Barca during El Clasico in the space of the last five years. The special shirt will have his streetwear label ‘GOLF WANG’ when they welcome Real Madrid on Sunday, October 25. Additionally, it will also be worn during Barcelona Women’s Liga F match the day before against Granada at the Estadi Johan Cruyff . Barca will also be organising an event on the evening prior to the game to celebrate the collaboration. GOLF WANG released a statement, that read: “There are few stages in the world bigger than El Clásico. To see GOLF WANG alongside iconic global brands. “ FC Barcelona and Spotify sets a new benchmark for collaboration across sports, music and fashion, bringing the worlds of football and fashion together in a way that feels truly unique to GOLF WANG.” Which other artists have featured? Drake became the first musician to have his logo placed on their red-and-blue striped jersey in October 2022, with the ‘OVO’ owl label on display at the Bernabeu – they went on to lose 3-1 to Los Blancos. Rosalia was proved to bring better fortune for the Catalan side as they wore her logo for the Motomami album in the reverse fixture – it was a 2-1 victory for the home side at the Camp Nou. The following season, the Rolling Stones released their first album in 18 years and celebrated by putting their iconic lips and tongue logo on the Barcelona shirt – it was Lamine Yamal ‘s debut appearance in El Clasico. The second meeting that year meant Barca narrowly lost by a late Jude Bellingham strike as they wore the barbed-wire heart logo of Colombian singer and songwriter Karol G on the front. In the 2024/25 campaign, Coldplay had a lunar-themed logo for their Moon Music album – it brought a lot of luck for Hansi Flick in his first El Clasico event as his side secured a convincing 4-0 victory. Then Travis Scott’s Cactus Jack logo featured as the Catalan-outfit completed the league double over Los Blancos despite Kylian Mbappe weighing in with a hat trick. Last season, they sported Ed Sheeran’s eighth album called ‘Play’ in the fixture but lost on that occasion. However, Olivia Rodrigo’s OR butterfly logo saw Flick’s side clinch the La Liga title at the Camp Nou in May 2026.